Visit Cornwall nominated for a national award
Written by The Cormorant Hotel
We've shown readers of our blog a number of Visit Cornwall's videos in the past, including fantastic aerial footage of Fowey shot from the skies above our Fowey accommodation. Now the brilliance of these videos has been recognised by the judges of the Travel Marketing Awards 2015.
The organisation has been nominated in the awards' Best Use of Film category, mainly because of its #LoveCornwall series of films.
The nomination means the organisation is guaranteed at least a runners up trophy in the awards, which will be announced at Grosvenor House in London on March 19. According to the awards literature Visit Cornwall was nominated because the #LoveCornwall videos were one of the best performing promotional campaigns of 2014.
The series was dreamed up with the intention of selling Cornwall as a unique, rich and diverse holiday destination.
To do that each short film in the series uses clever and succinct storytelling, creativity, beautiful imagery, evocative music and fun animation to bring some of Cornwall's unique characteristics and characters to life on screen.
Not all films in the series followed the same structure, with drama, documentary and poetry all among the approaches used to help build an emotional connection with the audience.
On film saw a camera crew spend quality time with three generations of a Cornish family as a group of fathers and sons headed out on a camping trip to Lansallos, while another celebrated the relatively unknown tradition of pub singing.
There were eight films in the series which have been watched more than 126,783 times in total and helped Visit Cornwall's Youtube channel top 1.25m total views.